Web Site Anatomy

1. WEB SITE TOPOLOGY AND DECISION TREE CONSIDERATIONS

• corporate
• commercial
• informational
• resource-oriented
• advertizement
• democratic vs autocratic
• server-push / channelized vs common carrier

2. DOMAIN NAME

• the shorter the better
• additional cost implications ($100.00 per year average)
• provides degree of permanence
• place / geographically specific
• administration

3. BANNER

• signature
• can bear some relationship to other associated graphic products as well, i.e. stationary, business cards, organizational logo,etc.

4. FIELD

5. WALL PAPER

• thematic background

6. ICONS

• animation
• found
• designed

7. GRAPHIC IMAGES

• photographs
• animated files
• maps
• drawings
• video
• provide as many as possible

8. AUDIO FILES

• must be brief
• mono vs stereo

9. HYPERTEXT LINKS

10. EMAIL ADDRESS

11. TEXT

• keep text as brief as possible
• avoid lengthy paragraphs

12. COUNTER

• for purposes of tracking hits

13. WEBMASTER INFORMATION

14. JAVA SCRIPT

15. CROSS PLATFORM COMPATIBILITY